show you five different ways to maximize your bubble is ray food and wine editor from "food & wine maki magazi magazine." >> i brought you enough. glad to be here. sdhoo that will get us through lunch. >> part of the point is if you buy in bulk you get a discount. that's a great idea. >> for any product? >> most good wine stores will give you a discount, which is done perignon and on down. the nice thing is you have all sorts of things can you do with it. >> show us, ray. >> first of all, you can have a toast, which is -- >> thank you. >> that's the key thing. >> to 2013. >> to 2013. cheers. >> god bless us every one. >> can you do other things too. >> okay where. >> that ain't bad. >> cava is about $10 a bottle give or take. >> it's much more expensive than that. >> you calls make cocktails. this is a cocktail called french 75. that's cognac and simple syrup, and a little bit of lemon juice. >> what's not simple syrup? >> complicated syrup. >> all right. >> simple syrup is simply water and sugar, you know, blended together -- melted together. we do a little shaking. >> uh-huh. >> we do